As promised, I am posting excerpts from my new book, LinkingIn to Pay it Forward - Changing the Value Proposition in Social Media. This Chapter covers personal and professional branding. The whole chapter is NOT below - but the highlights are included. I hope you enjoy. Feedback is DEFINITELY welcome. Please feel free to repost, as long as you include a link back to this site!
Chuck
How important is branding building to your success? Is building your brand a costly proposition? What about tying your company/service into your personal brand – is that suggested, or for that matter wise? I will answer these, and many other questions in this chapter.
While I didn’t start out using LinkedIn and other social media channels to build my own brand (I was looking for a job first and foremost) I did find that as I built up my online presence my brand was being bolstered at the same time.
LinkedIn is, just like other social media sites, first and foremost a community of people. There are real, living and breathing individuals behind the profiles. They have conversations, interact, and rely on the trust that is built up through these interactions.
Can you build a personal brand overnight? Not hardly. It takes time, just like any relationship – business or otherwise – to establish a presence in a community.
My brand has been built over the last 2 years. I have contributed to forums on LinkedIn, posed and answered questions on the Answers section of the site. Connected with people, meeting them online and in person. As daunting as building a brand on LinkedIn may sound, there are a few easy steps to make it happen. The old saying – the best way to eat an elephant is one bite at a time – comes to mind. Take it slow and follow a few simple steps, and you’ll be on your way!
Be Transparent. Does this mean you talk about your love life or how you yelled at your kid last night because they broke curfew? Hardly! But it does mean simply be yourself. Don’t put on a “persona.” I had a conversation with someone recently about how they were developing what they would portray themselves to be online. Wow! Not someone I want to hang out with! If you aren’t real online, how can I trust you to do business with me in an ethical manner?
Be Part of the Community. Join a group that interests you. Answer questions, and ask them in the Answers section. Invite others to connect with you after reading their profiles and finding commonality. In short, join the conversation!
Practice the Small Good. This theory – a parallel to Pay it Forward – is one of my favorite. If someone comes to you and needs help – and it takes less than 10 minutes to do so, by all means do it! The result is a huge blessing for the person who was stumped and couldn’t find the help he needed. Easy to do, very valuable to receive.
Go into any connection on LinkedIn not expecting to get anything in return. IF you go into a new connection and immediately expect them to be helpful, then that can ruin the trust you are working to establish. If, on the other hand, you go into a new connection with the attitude of how you can help them it will be a richer, deeper relationship.
Always treat your connections like they’re standing right in front of you. While I’ll get more specific in the next chapter about this, I wanted to mention it here because I believe it’s that important. If you go to a business function – say a Chamber business after hours – do you approach new contacts with canned speeches and personas? Do you walk up to them and say, “Hi, I’m Chuck. I work for Acme Life Insurance, want to buy some?” No, you take the time to get to know them, learn about their businesses, perhaps even their families. What’s more you follow up with them after the meeting if you want to build the on the connection and continue to the conversation.
It’s the same with social media. NEVER connect with someone, then turn around and ask for them to recommend you. Take the time to get to know them, find out how you can be of SERVICE to them. It will pay off in the end.
I am a firm believer that the person you connect with is probably not the one that will mean new business for you. It’s that person’s other connections – or even the connections of their connections.
Bottom line on personal and professional branding: be yourself, be a resource, build trust and treat your online connections like their real – they are!
Sunday, January 11, 2009
Saturday, January 3, 2009
Linking In to Pay it Forward - An Excerpt
As promised the following is an excerpt from my new book, Linking in To Pay it Forward - Changing the Value Proposition in Social Media.
I hope to finish this by the end of the month, so stay tuned. I am also committing as a goal to blog twice a week on the subject and include excerpts as I go.
Feedback is definitely welcome as is tweets, posts on blogs and trackbacks!
I hope to finish this by the end of the month, so stay tuned. I am also committing as a goal to blog twice a week on the subject and include excerpts as I go.
Feedback is definitely welcome as is tweets, posts on blogs and trackbacks!
Introduction – This is NOT Your Daddy’s Business Book
I have been in high tech public relations since 1984, working for everyone from Western Digital to TEAC to the Department of Defense Technology Transfer Program to my best and current job as Communications Direct for iContact Corporation.
That’s 28 years of booms and busts, fads and favorites, the “new” Mac, Yahoo, and that small upstart called Google. Throughout those 28 years, one thing has stayed constant for me – I always had an affinity for connecting with other people.
Before online networking, I was known for my ability to find someone, get answer to a question, all within three phone calls.
I was always told I was good with people, could talk to anyone and later that I “never met a microphone I didn’t like.” So, when the Internet took hold for good, and being online was the way to go, I felt that social networking was made just for me.
At first it was a way to connect online, with reservations. There were things that this corporate/agency raised professional didn’t like. Tell them your intimate details? Meet people online anywhere anytime in anyplace? But they aren’t standing in front of you, how can that work well?
But slowly I became accustom to this new business tool. There was LinkedIn, Facebook, Plaxo, even Yahoo Groups. All had their plusses, and many had their minuses.
It wasn’t until I joined iContact in July of 2006 that I realized the power of social media – and online networking - and how important it would become in my life.
As iContact’s first PR Director, I was charged with building a Social Media plan, reaching out to bloggers and making our company known in the online community. It was a process where I learned as I went, but I drew on my strength of being able to connect to people. It made all the difference in the world.
Through social networking, I have developed friendships that will last a lifetime, found partners and business for iContact and garnered media coverage in major media outlets – both on and off-line. This includes the New York Times, Wall Street Journal and Fast Company.com
I have refinanced my house using a broker I found, connected friends with key executives of companies that I wanted to reach. I have received offers to speak at conferences, and my wife has even found the right shoes to wear when conducting
Maybe just as important, I have built a business, a personal brand that is recognized throughout the
Oh, and one other detail – I met my CEO, Ryan Allis, and got my job as a direct result of Linking in with him.
All from one website – LinkedIn.
Over the past 2 ½ years I have slowly grown my LinkedIn network to where it stands today – more than 8000 direct connections in every state in the United States, Europe, Asia, Australia and Africa, Canada and South America.
To put that in perspective, I have the ability to directly reach more than 8000 people in companies ranging from IBM to Microsoft to Starbucks. With LinkedIn I can email them directly or even message them through the application.
With this tremendous network I can now reach out to practically anywhere in the world, to almost any industry. When I travel I always enjoy the company of my LinkedIn connections. I have been able to assist in getting jobs for more than 30 people to date through LinkedIn Live Raleigh – an in-person LinkedIn networking event I started in July, 2007.
I truly believe LinkedIn is the best way to network online – and to Pay it Forward.
Again, more about that and other topics surrounding my passion later in this book.
First, as the chapter title implies, this is NOT your Daddy’s business book. I’m not going to give you a serious of exercises to make you a better networker. Nor am I going to run you through a step-by-step process on how to use LinkedIn as a web application.
There are plenty of good websites and books – all listed in the Resources section – that can do that as well, if not better than I. Jason Alba’s I’m on LinkedIn Now What is my best example. More on Jason, later.
No, this is more of a “let’s sit down and talk” story. A way to help you realize the power of Linking in and Paying it Forward by hearing from me and a host of others about how we made it happen.
I will also share with you how once I started asking “how can I be of service to you,” instead of wanting to know “what can you do for me,” when I connected with people on LinkedIn, the value proposition of social media changed for me – for the better.
My hope is that you will come away from this inspired, hungry for more information and ready to enrich your life and the lives of others through social networking.
Another thing this book is not – long and drawn out. My good friend, Rich Sloan, who was one of the many that pushed me to write this book, said I should use the Seth Godin model of less is more. Nuggets instead of full course meals. I couldn’t agree more.
What this book is, on the other hand, is a chance for me to share the blessings that I have enjoyed using LinkedIn, and hopefully touching a few people along the way.
One more thing, many people I connect with ask me if my Pay it Forward philosophy is inspired by the book and then the movie of the same name. In a way, yes, but my inspiration comes more from the blessings my wife Stephanie and I have received from those that helped us. We believe it’s important for us to continually pay it forward to other so that we can make this world – business and personal – a better place to live.
With that being said, let’s get started.
A New Year, A New Blog
2009 is here. With it comes a new blog for The Pay it Forward Chronicles. As some of you know, I have been working to finish my book - Linking In To Pay it Forward - Changing the Value Proposition in Social Media - for a while.
This blog will now be devoted to the efforts to finish the book, the publishing process and the book's release.
So with that said, the next post is an excerpt from the introduction to the book.
Happy New Year all. May 2009 be your best year yet!
This blog will now be devoted to the efforts to finish the book, the publishing process and the book's release.
So with that said, the next post is an excerpt from the introduction to the book.
Happy New Year all. May 2009 be your best year yet!
Wednesday, October 8, 2008
The Small Good, A New Book and A Busy Fall
I'm popping back in after another long absence. It's been an incredibly busy, but fullfilling Summer.
Our company, iContact, was named in our first year of eligibility #85 on the Inc. 500 list. Quite an honor and quite an accomplishment!
I'm checking in today to talk about two things: The Small Good and my new book.
First the Small Good. A concept that I first ran across earlier this year as I listened to a podcast. Here's the basic premise:
Someone has a need, an issue, a problem. They come to you for help. From your prospective it takes little effort to help this person - maybe a referral to a tax attorney you know or a tip on how to get better publicity for your company.
To the person your helping, it's HUGE! You have saved them time, money, worry - whatever that may be.
This is, in essence is the Small Good. This is one of the cornerstones of my use of LinkedIn. The other, of course the opportunity to Pay it Forward.
Here's an example: I have always said that my wife, Steph, married me because I'm cute (no comments please!) not handy. While I know where the Home Depot is, I rarely visit the store. We had the good fortune to find a very skilled handyman that came to our rescue recently. Small things - doors that would stick shut, sink stoppers that were broken - were nothing to Norm to fix. To me it was like taking Calculus all over again (I got a D at USC in that course). A small good was provided that had my wife singing and cheerful all day as a result!
So, the next time someone comes to you for a favor - something that takes five minutes out of your day - don't hesitate. This Small Good may be the best thing that happened to that person all week!
THE BOOK, THE BOOK!!!
As some of you may be aware, I have been toying with the idea of writing a book on Pay it Forward and my adventures in the LinkedIn community. Well, it's now becoming a reality.
In November, the Good Lord Willing, my eBook will publish through StartupNation and their website for small business marketing - www.startupnation.com - run by my good friend Rich Sloan. This will be followed by the hard cover edition.
Titled: "Linking In to Pay it Forward: Changing the Value Proposition in Social Media," the book chronicles my use of Linked In and how I've used it for personal and professional branding, media relations and paying it forward.
If you are interested in a copy or a discount on the eBook, email me at chuck@icontact.com
Wish me luck over the next month as I finish the manuscript by my early November deadline!
That's it for this week (and yes, I'm going to try and be posting weekly). I'm off to Greensboro to speak at the Tarheel Chapter of PRSA on Tuesday, October 14. I follow that with a Wednesday, October 15 speech at the Ragan Communications/SAS conference on Web 2.0 communications and then fly to Atlanta for the Executing Social Media conference. WHEW!
Anyone that wants to link up, I'm hosting a dinner in Atlanta on the night of October 15. Email me for details!
Stay well, stay connected, continue to pay it forward
Chuck
Our company, iContact, was named in our first year of eligibility #85 on the Inc. 500 list. Quite an honor and quite an accomplishment!
I'm checking in today to talk about two things: The Small Good and my new book.
First the Small Good. A concept that I first ran across earlier this year as I listened to a podcast. Here's the basic premise:
Someone has a need, an issue, a problem. They come to you for help. From your prospective it takes little effort to help this person - maybe a referral to a tax attorney you know or a tip on how to get better publicity for your company.
To the person your helping, it's HUGE! You have saved them time, money, worry - whatever that may be.
This is, in essence is the Small Good. This is one of the cornerstones of my use of LinkedIn. The other, of course the opportunity to Pay it Forward.
Here's an example: I have always said that my wife, Steph, married me because I'm cute (no comments please!) not handy. While I know where the Home Depot is, I rarely visit the store. We had the good fortune to find a very skilled handyman that came to our rescue recently. Small things - doors that would stick shut, sink stoppers that were broken - were nothing to Norm to fix. To me it was like taking Calculus all over again (I got a D at USC in that course). A small good was provided that had my wife singing and cheerful all day as a result!
So, the next time someone comes to you for a favor - something that takes five minutes out of your day - don't hesitate. This Small Good may be the best thing that happened to that person all week!
THE BOOK, THE BOOK!!!
As some of you may be aware, I have been toying with the idea of writing a book on Pay it Forward and my adventures in the LinkedIn community. Well, it's now becoming a reality.
In November, the Good Lord Willing, my eBook will publish through StartupNation and their website for small business marketing - www.startupnation.com - run by my good friend Rich Sloan. This will be followed by the hard cover edition.
Titled: "Linking In to Pay it Forward: Changing the Value Proposition in Social Media," the book chronicles my use of Linked In and how I've used it for personal and professional branding, media relations and paying it forward.
If you are interested in a copy or a discount on the eBook, email me at chuck@icontact.com
Wish me luck over the next month as I finish the manuscript by my early November deadline!
That's it for this week (and yes, I'm going to try and be posting weekly). I'm off to Greensboro to speak at the Tarheel Chapter of PRSA on Tuesday, October 14. I follow that with a Wednesday, October 15 speech at the Ragan Communications/SAS conference on Web 2.0 communications and then fly to Atlanta for the Executing Social Media conference. WHEW!
Anyone that wants to link up, I'm hosting a dinner in Atlanta on the night of October 15. Email me for details!
Stay well, stay connected, continue to pay it forward
Chuck
Tuesday, August 5, 2008
Back on Track after a Long Hot Summer
After several promptings from friends and colleagues, I am back on track and will now post here on a regular (at least once a week) basis.
Sorry for the long absence, and I won't bore you with excuses or reasons. Just know I'm back.
It has been, to say the least an AMAZING summer. iContact celebrated its 5th Anniversary in July with a party for 400 people in our parking lot, a new building sign and a hot air balloon. We never do anything subtle!
LinkedIn Live celebrated its 1st anniversary with 250 people at Mura - a great Japanese restaurant in Raleigh, NC. We also gave away $5000 (not a typo, friends, that's five THOUSAND) in door prizes - including two round trip tickets on Southwest Airlines.
I have been featured on the Biz Growth News podcast yesterday - August 4 - with my new best friend Krishna De from Ireland. An amazing social media pro who was a delight to work with. Of course I met her through LinkedIn! You can access the podcast here - wwww.bizgrowthnews.com
Now to the big news - for the longest time I have been encouraged by friends to write "the book." Conversations about LinkedIn Live, my work with LinkedIn for media relations for iContact, my success with branding using LinkedIn, have all prompted the next sentence:
"So, when are you writing THE BOOK?"
I finally took the plunge when a friend of mine approached me with an offer I couldn't refuse. He has a boutique publishing house that will publish the book. And so it has come to be.
I am hoping for a Fall release, with a possible eBook in the works as well. Stay tuned for more details.
With stories of LinkedIn successes and how others are using the tool with great success, how they have been able to pay it forward and other anecdotes, this book will have many contributors.
If you are a reader of this blog and would like to contribute a story, email me or leave a comment below.
Stay tuned for more details.
Finally, if you're in the Raleigh area, or if you want to come, I will be speaking at the Ragan Communications/SAS conference Corporate Communications in a Web 2.0 World. October 14-16 at SAS headquarters in Cary, NC. More info at www.ragan.com My topic will be Get "LinkedIn" to maximize your PR 2.0 Efforts (their title, not mine).
For now, stay well, stay connected and continue to pay it forward!
Chuck
Wednesday, May 14, 2008
LinkedIn Live Helps Pay it Forward
LinkedIn Live Raleigh VI was a rousing success last night. Upwards of 220 people joined Stephanie and myself as we gave away $1700 in door prizes.
As I mentioned in my last post, $500 in cash was handed out to two people - who must now Pay it Forward to others then report back to our next meeting in July.
A special thanks to Greg Bennett and company for donating the cash!
Thanks too, to our title sponsors iContact, Hosted Solutions and The Select Group. GREATLY appreciate your continued support!
Speaking of July, our next meeting will mark the one year anniversary of LinkedIn Live Raleigh. Hard to believe!
We are truly amazed at the number of people that continually show up each time, and how this event has impacted so many of us. Jobs, business deals, new friendships - all as a result of meeting at LI Live.
Stay tuned for some exciting news about LI Live VII - the 1st Anniversary Celebration.
As always, if your interested in sponsoring, providing a great door prize or just attending, feel free to comment below or contact me directly at chuck@icontact.com
Remember, dig your well before your thirsty and always treat your connections like they're standing right in front of you.
Until next time:
Stay well and stay connected.
Chuck
Sunday, May 11, 2008
Checking back in...
On this Mothers Day 2008 I want to start out by wishing all Moms a happy - and restful day!
The best M-Day gift my wife got this weekend? Me cleaning out the garage with her yesterday! Go figure...
I have, once again, been on the road. The last two trips were the Society for New Communications Research in Santa Rosa, CA (northern California) and Ragan Communications' Corporate Communicators Conference in Chicago. Got back from that trip on Friday night. VERY nice to be home!
I'm not on the road again for another three weeks, when I head for Alberta, Canada for a marketing conference where I'm speaking on email marketing for small business. Still can't comprehend the need for a passport to travel to Canada!
This coming week is our next LinkedIn Live Raleigh - number 6 in the series. Already have 170 RSVPs and some amazing door prizes.
A special thanks goes out to Greg Bennett and the Spherion family of companies - four divisions - who have donated $500 in cash for our Pay it Forward door prize drawings.
We will give away two $250 cash envelopes. The kicker this time? The winners do not get to keep the money, but must "pay it forward" to someone in need - unemployed, down and out, medical bills - doesn't matter. They will then have to report back on how they paid it forward at our next LinkedIn Live in July. AWESOME!
Funny as this may sound, I am truly looking forward to being in the office for the next three weeks. A chance to catch up and make sure projects are on track and moving forward. My company - iContact turns 5 years old in July and will also top 25,000 customers around Memorial Day. Lots of exciting "goings on" as they say in the South!
I will be back next week to report on LinkedIn Live Raleigh VI and let you know how it went.
If you have comments/suggestions/ideas - please feel free to leave them in the comments section below, or email me directly at thepayitforwardchronicles@gmail.com
Stay well, stay connected and remember to continue to Pay it Forward!
Until next time...
Chuck
The best M-Day gift my wife got this weekend? Me cleaning out the garage with her yesterday! Go figure...
I have, once again, been on the road. The last two trips were the Society for New Communications Research in Santa Rosa, CA (northern California) and Ragan Communications' Corporate Communicators Conference in Chicago. Got back from that trip on Friday night. VERY nice to be home!
I'm not on the road again for another three weeks, when I head for Alberta, Canada for a marketing conference where I'm speaking on email marketing for small business. Still can't comprehend the need for a passport to travel to Canada!
This coming week is our next LinkedIn Live Raleigh - number 6 in the series. Already have 170 RSVPs and some amazing door prizes.
A special thanks goes out to Greg Bennett and the Spherion family of companies - four divisions - who have donated $500 in cash for our Pay it Forward door prize drawings.
We will give away two $250 cash envelopes. The kicker this time? The winners do not get to keep the money, but must "pay it forward" to someone in need - unemployed, down and out, medical bills - doesn't matter. They will then have to report back on how they paid it forward at our next LinkedIn Live in July. AWESOME!
Funny as this may sound, I am truly looking forward to being in the office for the next three weeks. A chance to catch up and make sure projects are on track and moving forward. My company - iContact turns 5 years old in July and will also top 25,000 customers around Memorial Day. Lots of exciting "goings on" as they say in the South!
I will be back next week to report on LinkedIn Live Raleigh VI and let you know how it went.
If you have comments/suggestions/ideas - please feel free to leave them in the comments section below, or email me directly at thepayitforwardchronicles@gmail.com
Stay well, stay connected and remember to continue to Pay it Forward!
Until next time...
Chuck
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